The agency won the brief following a competitive pitch.
It will be handling the PR for the Patak's brand relaunch as well as working on ongoing retained consumer and trade PR activity.
Patak's produces Indian food for the retail and restaurant sectors, with an extensive range of cooking sauces, curry pastes, chutneys, pickles and pappadums. Patak's was established in 1957 and acquired by AB World Foods in 2008.
The agency will report to marketing controller Tracy Hughes and marketing manager Lee Willett. The 360° PR team will be headed up by MD Annaliese Van Den Berg.
