Comet seeks corporate PR to upgrade its image

Kingfisher-owned Comet is searching for its first dedicated corporate PR agency to upgrade its image and push its new customer focus.

Kingfisher-owned Comet is searching for its first dedicated

corporate PR agency to upgrade its image and push its new customer

focus.



The electrical retailer is holding meetings this week with four

agencies: Elizabeth Hindmarch PR, which handles Comet’s product

publicity, Harrison Cowley, which worked on Comet’s acquisition of

Norweb’s retail division, Charles Barker, and The Rowland Company.



Sandy Skevington, corporate communications manager at Comet said: ’We

are looking for someone to help us until the end of the financial year,

and then we will carry out a full review.



The communications review stems from the comprehensive restructuring of

Comet by chairman and chief executive officer Eddie Styring, who joined

the company two-and-half years ago.



’Until two years ago we were making a loss,’ said Skevington. ’We have

restructured the company to ensure that we have a customer focus in

everything we do.’



The marketing department was restructured in July and Leigh Martin put

in the new role of customer focus director to oversee marketing

operations.



Comet announced a sales increase of over 34 per cent for the first

quarter of this year. The group also owns Superdrug, Woolworths and B&Q.



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