Kingfisher-owned Comet is searching for its first dedicated
corporate PR agency to upgrade its image and push its new customer
The electrical retailer is holding meetings this week with four
agencies: Elizabeth Hindmarch PR, which handles Comet’s product
publicity, Harrison Cowley, which worked on Comet’s acquisition of
Norweb’s retail division, Charles Barker, and The Rowland Company.
Sandy Skevington, corporate communications manager at Comet said: ’We
are looking for someone to help us until the end of the financial year,
and then we will carry out a full review.
The communications review stems from the comprehensive restructuring of
Comet by chairman and chief executive officer Eddie Styring, who joined
the company two-and-half years ago.
’Until two years ago we were making a loss,’ said Skevington. ’We have
restructured the company to ensure that we have a customer focus in
everything we do.’
The marketing department was restructured in July and Leigh Martin put
in the new role of customer focus director to oversee marketing
Comet announced a sales increase of over 34 per cent for the first
quarter of this year. The group also owns Superdrug, Woolworths and B&Q.