Cable and Wireless calls Jackie Cooper

Jackie Cooper PR has emerged the victor for Cable and Wireless Communications’ PR business, after a three-way pitch with Biss Lancaster and Manning Selvage and Lee. The account carries a budget of pounds 500,000.

Jackie Cooper PR has emerged the victor for Cable and Wireless

Communications’ PR business, after a three-way pitch with Biss Lancaster

and Manning Selvage and Lee. The account carries a budget of pounds

500,000.



The choice of an agency which is best known for handling trendy consumer

brands over two broad-based, heavyweight outfits has surprised industry

watchers. However, it underlines CWC’s determination to become a

mainstream consumer brand rather than having a hi-tech image.



CWC has been formed from the merger of Bell Cablemedia, Mercury

Communications, Nynex Cable Communications and Videotron. It claims to

be the first integrated supplier of telecoms and entertainment.



The PR appointment could not have been handled more differently than the

controversial choice of Rapier Stead and Bowden as advertising agency,

which former marketing director Ruth Blakemore appeared to have taken

unilaterally. Blakemore left earlier this month.



The PR pitch took place in front of nine representatives from the four

business units, the central marketing department, plus Adrian Moorey,

director of corporate communications at Cable and Wireless plc. The

agency team was led by image director and founding partner Jackie Cooper

and managing director and founding partner Robert Phillips.



Catherine Wilding, who recently won the contest for the head of PR slot

at CWC stressed the unanimity of the decision. ’No persuasion was

needed, we were all turned on by their ideas,’ she said.



Jackie Cooper’s brief is to implement a plan to support the launch of

CWC, publicise the advertising launch and communicate the brand’s values

to consumers, business users and staff.



Meanwhile, Wilding is creating a central press office of ’probably five

people’ from the 16-20 PR people currently working across the group.



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