Retail group Storehouse has announced a replacement for director of
corporate affairs Richard Dixon, who has retired after eight years with
Stephen Pain, currently director of corporate affairs at water, waste
and utility services company Severn Trent, will to join in November.
Pain, who will be responsible for building the Bhs and Mothercare
brands, will work closely with Keith Edelman, Storehouse’s chief
executive, and Chris Martin, the finance director. Martin will be
caretaking the communications function with the help of the group’s
financial PR agency Brunswick, until Pain joins.
The corporate relations role concentrates primarily on investor
relations and analyst communications, with media relations and internal
communications as other core functions.
The communications challenge for Storehouse is to gain credibility with
the financial community in a year in which share prices have dropped by
Although Storehouserecently reported that sales were up 14 per cent for
its first quarter on the same period last year, analysts have yet to be
convinced that the retail group is a good investment.
Bhs has worked hard to reinvent its image in the last year, with
television advertisements and pounds 120 million worth of store
refurbishment. The acquisition of Children’s World last year contributed
to the boost in sales figures.