Pain to head up corporate affairs at Storehouse

Retail group Storehouse has announced a replacement for director of corporate affairs Richard Dixon, who has retired after eight years with the company.

Retail group Storehouse has announced a replacement for director of

corporate affairs Richard Dixon, who has retired after eight years with

the company.



Stephen Pain, currently director of corporate affairs at water, waste

and utility services company Severn Trent, will to join in November.



Pain, who will be responsible for building the Bhs and Mothercare

brands, will work closely with Keith Edelman, Storehouse’s chief

executive, and Chris Martin, the finance director. Martin will be

caretaking the communications function with the help of the group’s

financial PR agency Brunswick, until Pain joins.



The corporate relations role concentrates primarily on investor

relations and analyst communications, with media relations and internal

communications as other core functions.



The communications challenge for Storehouse is to gain credibility with

the financial community in a year in which share prices have dropped by

a third.



Although Storehouserecently reported that sales were up 14 per cent for

its first quarter on the same period last year, analysts have yet to be

convinced that the retail group is a good investment.



Bhs has worked hard to reinvent its image in the last year, with

television advertisements and pounds 120 million worth of store

refurbishment. The acquisition of Children’s World last year contributed

to the boost in sales figures.



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