Camelot has elevated its head of public affairs Louise White into
the key media firing line following the surprise announcement of the
departure of controversial director of communications David Rigg.
White will share the top communications slot with head of Parliamentary
affairs Richard Brown. Brown will take charge of behind the scenes work,
liaising with the Government and Oflot, while White will head media
relations, issues management and corporate events. Both will report to
Camelot chief executive Tim Holley.
It is understood that Rigg had expressed to Holley his desire not to
stay beyond the renegotiation of the National Lottery licence in 2001 as
long ago as the beginning of last year. He will leave Camelot on 3
Rigg told PR Week that he would have decided which of the ’many job
offers’ he would take by November. He is still considering whether to
take another senior in-house communications role or go to an agency.
Acknowledging the dent in Camelot’s public image from the ’fat cats’
furore, White admitted that ’we have a hell of a lot of work to do in
bringing a human face to Camelot’.
’No one doubts that we are efficient but we are not particularly liked
and we have to change that,’ he said.
Rigg was at the centre of media attention in May, when it was revealed
that he had gained a 90 per cent pay rise in the form of a pounds