The handling of golf pro Nick Faldo’s extra marital affair was one of
the worst examples of sports PR last year, according to a survey of 250
national newspaper sports hacks. The Rugby Football Union’s reaction to
Will Carling’s outburst that they were all ‘old farts’ also received the
thumbs-down in the report, compiled by sports PR specialists Collard &
Company. However, the good news is that 42 per cent of journalists
surveyed said PR had played a major role in recent stories - a rise of
12 per cent from 1994.