Threat to news ad slots
European Parliament proposals for a broadcasting directive could mean
that ITV’s News at Ten will not be able to carry advertising slots. The
threat comes because of the EP proposal to ban advertising in current
affairs programes of 30 minutes or less.
Eight events not on satellite
Computer publisher IDG has acquired PC Advisor, which was launched last
September. IDG wants to make it the top selling computer title in the
UK. The target readership is to switch from novices to ‘PC proficient
professionals and managers’.
Corrigan joins Country Living
Kathleen Corrigan is joining the National Magazine Company’s Country
Living as deputy editor. Helen Braby joins as art director.
Massive increase in cable
Broadband cable TV subscribers increased by over 400,000, or 45 per
cent, to a total of 1.33 million in 1995, according to the latest
figures from the Independent Television Commission.
IPC boosts below-the-line
IPC Magazine’s music and sport group has created a sponsorship and
advertorials team to work across its 14 titles, which include Loaded,
Goal, Cycle Sport, Rugby World and NME. Advertisement director Nick
Taylor and ad manager Karen Swan will oversee the operation, aimed at
providing a one-stop shop for below-the-line activity including
sponsorship, advertorials and competitions.
Baxter moves up at Observer
Sarah Baxter, the Observer’s assistant editor with particular
responsibility for politics/social affairs, has been promoted to senior
assistant editor. She will edit the paper in the absence of editor
Andrew Jaspan and deputy editor John Price.
Brown gets new Zest for life
The National Magazine Company’s title Zest has appointed former She
assistant features editor Sally Brown as assistant editor to Eve
Cameron, freelancer Bronwyn Cosgrave as features editor and Company
fashion editor Bonnie Orleans-Voss as fashion editor.