Magazine publishers and retailers will start thrashing out the details
for a code of practice for teenage magazines this week to allay fears
about their high sexual content.
The agreement to draw up a code follows a request by the Home Minister
Tom Sackville. The issue was first raised in a Private Member’s Bill by
conservative MP Peter Luff which called for magazines to state the age
below which the magazine content is inappropriate Magazine industry body
the Periodical Publishers Association, which begins internal talks this
week, says it objects to calls for the introduction of age limits on the
covers of teenage magazines. However, PPA chief executive Ian Locks says
he has not ruled out the possibility that they may be included in a
The code will look at establishing benchmarks for both editorial content
of magazines for young people and the way the magazines are displayed in
shops. Locks says no specific terms of reference for the code have yet
been drawn up and he has refuted suggestions that a code could be ready
within the next four weeks.
Titles such as Attic Futura’s Sugar, NatMags’ Company, Emap’s More! and
Just 17, and IPC’s 19 and Mizz will be among those affected.
The sector has seen strong sales increases on the back of sex-related
content. Sugar last week reported that sales were up 22 per cent.