G&J(UK) is planning to launch two new consumer magazines, a weekly
celebrity gossip title and a parenting title.
The weekly Hot Gossip, for which dummies are still being prepared, will
be photo-led. However, the company is remaining tight-lipped about its
launch date and content.
G&J is also launching Prima Baby, initially planned as a one-off,
perfect-bound, 112-page issue which will be 85 per cent editorial. It
will be sold separately to Prima and will be edited by Prima deputy
editor Lucy Bulmer.
If successful it could become a regular title like the National Magazine
Company’s the She Guide To Having a Baby.
The news of the launches comes in a week when G&J announced
disappointing ABC sales results for its existing titles, consistent with
the trend of sliding sales for women’s titles across the industry. Sales
of its monthly Prima were down nine per cent year on year in the second
half of 1995, and sales of the weekly Best saw only 0.2 per cent growth.
Focus’ sales dropped by ten per cent.
G&J’s Hot Gossip, will launch into a sector which has seen strong
activity in recent weeks. Publisher Stroudgate International produced
the first issue of Dempsters, a new quarterly celebrity and lifestyle
magazine, this week.
It is being edited by Deep Singh and produced together with Daily Mail
society writer Nigel Dempster as contributing editor providing social
news and gossip. The magazine has a print run of 80,000.
Singh said: ‘We will probably do four issues at least and see how it