Cadbury-Schweppes is to lose its top communications executive Chris
Milburn to industrial conglomerate BTR, ending a 26-year career with the
Milburn, corporate communications director at Cadbury-Schweppes, will
join BTR next month as its first director of corporate affairs as part
of the company’s plan to build the firm’s PR function.
At the industrial engineering group, Milburn will work alongside
director of corporate strategy and development John Saunders, who took
up his post in January.
Both Milburn and Saunders, ex-director for corporate planning and
development at SmithKline Beecham, will report to BTR’s first outside
chief executive, Ian Strachan, who joined earlier this year and is
masterminding BTR’s changes.
BTR, which owns over 1,000 companies in the construction, industrial,
transportation and electrical industries, is keen to enhance
communications with key worldwide audiences.
Milburn’s experience as head of investor relations, internal
communications, corporate affairs and crisis management at Cadbury-
Schweppes will be called on to talk to BTR’s shareholders, media,
investors and 130,000 staff.
Milburn, who was unavailable for comment as PR Week went to press,
joined Cadbury-Schweppes in 1969 on the factory management side of the
He was made IR director in 1988 and his position widened to include the
whole corporate communications function two years later.