You all thought it, well now lad mag Maxim has proved it: PR is the
coolest profession around.
Next month’s issue informs me that PR may not be the best paid
profession, but it more than makes up for this in raw sex appeal,
sharp-suited style, tasty perks and juicy prospects.
Certainly, Maxim paints an attractive picture of working life in the PR
community. We are told the prospects go as far as a job in the Cabinet
and the perks are dumb blondes for colleagues. The magazine awarded it a
massive cool rating of 10 out of 10.
Only journalists offer any competition, also scoring 100 per cent.
’PR is a very wide-ranging career: you get to have your fingers in lots
of pies, have lots of fun and the freebie potential’s very high. But
it’s basically the blondes,’ opines Maxim editor Chris Maillard, who
With the likes of sales and advertising languishing at 45 per cent, the
PR industry had better brace itself: the lads want a piece of the