DIARY: Trendy glasses not enough to guarantee entry to London’s newest media club

As if there were not enough media networking haunts in the capital, a club launched last month in central London is trying to muscle in on the scene.

As if there were not enough media networking haunts in the capital,

a club launched last month in central London is trying to muscle in on

the scene.



Unabashedly entitled the Media Club, it is located in the Media Centre

in Great Titchfield Street, W1. It was originally founded to serve

customers of the centre, an office facility used by several companies

including Carlton TV and independent radio production company Rewind

Productions.



Now the membership criteria has been broadened to include anyone with a

trendy pair of specs. Or almost anyone. Unlike other PR and media

favourites the Groucho, Soho House, Two Bridges and the Cobden, it has

restricted its membership to people involved in advertising, the record

industry, radio, TV and PR of course.



The Cobden’s general manager, Guy Topping, is sceptical about the

benefits of having a restricted membership. ’Setting up as a media club

you are putting limits on yourself which I would not do as a manager,’

he says.



According to Media Club executive manager Isobel Cripps her

establishment has had to restrict its membership to PROs, journalists

and others of their ilk because of its location in the Media Centre.



However the club hopes to undercut others by offering cheaper

membership.



The annual fee is pounds 275 and there is no joining fee. I conducted a

mini survey of the other media clubs in which the Groucho came out as

the most expensive: pounds 325 a year, with a pounds 150 joining fee.

Only Two Bridges works out cheaper in the first year: the annual fee is

pounds 150 and there’s no charge for joining. Take your pick.



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