DIARY: PR agencies straggle to take the pledge of millennium bug compliance

Harrison Cowley has faxed PR Week claiming it is one of the first PR agencies to sign Pledge 2000, where companies state publicly that they will work to ensure the year 2000 computer problem has a minimum impact on their business.

Harrison Cowley has faxed PR Week claiming it is one of the first

PR agencies to sign Pledge 2000, where companies state publicly that

they will work to ensure the year 2000 computer problem has a minimum

impact on their business.



The register shows that, of the 1,000 firms which have signed, only

five, including Harrison Cowley, are PR agencies. The WPP group, which

owns Hill and Knowlton and Banner McBride, and the Central Office of

Information has also signed up.



Elizabeth Allen, PR manager at Government-backed advisory body Action

2000, which runs Pledge 2000, warns that if PR agencies do not tackle

the problem in time, this may have a knock on effect on their

clients.



According to Allen, things could start going wrong as early as this

week, particularly for companies taking bookings a year in advance like

hotels and airlines. Clients, she says, may be relying on their PR

agencies to communicate with customers and business partners if their

systems fail, and their problems will only be compounded if the PR

agencies themselves are coping with failing systems.



’It is very important that PR companies get their acts together,’ says

Allen.



You have been warned.



Analysis, p7.



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