Harrison Cowley has faxed PR Week claiming it is one of the first
PR agencies to sign Pledge 2000, where companies state publicly that
they will work to ensure the year 2000 computer problem has a minimum
impact on their business.
The register shows that, of the 1,000 firms which have signed, only
five, including Harrison Cowley, are PR agencies. The WPP group, which
owns Hill and Knowlton and Banner McBride, and the Central Office of
Information has also signed up.
Elizabeth Allen, PR manager at Government-backed advisory body Action
2000, which runs Pledge 2000, warns that if PR agencies do not tackle
the problem in time, this may have a knock on effect on their
According to Allen, things could start going wrong as early as this
week, particularly for companies taking bookings a year in advance like
hotels and airlines. Clients, she says, may be relying on their PR
agencies to communicate with customers and business partners if their
systems fail, and their problems will only be compounded if the PR
agencies themselves are coping with failing systems.
’It is very important that PR companies get their acts together,’ says
You have been warned.