French hi-tech agency Rumeur Publique has opened its first European
affiliate office, in Italy, to be known as Pianeta Communicazione.
Rumeur Publique is the majority shareholder in the new agency, which
will be headed by managing director Alessandro De Maria. The agency will
initially be staffed by two other people. De Maria is expected to
recruit further consultants later in the year. Pianeta Communicazone
will specialise in hi-tech clients, but has not yet signed any up.
Paris-based Rumeur Publique has 15 staff and its clients include
software firms Lotus and Internet Security Systems and web site