BORDER LINES: MILAN: Rumeur Publique opens affiliate

French hi-tech agency Rumeur Publique has opened its first European affiliate office, in Italy, to be known as Pianeta Communicazione. Rumeur Publique is the majority shareholder in the new agency, which will be headed by managing director Alessandro De Maria. The agency will initially be staffed by two other people. De Maria is expected to recruit further consultants later in the year. Pianeta Communicazone will specialise in hi-tech clients, but has not yet signed any up. Paris-based Rumeur Publique has 15 staff and its clients include software firms Lotus and Internet Security Systems and web site developer Wcube.

French hi-tech agency Rumeur Publique has opened its first European

affiliate office, in Italy, to be known as Pianeta Communicazione.

Rumeur Publique is the majority shareholder in the new agency, which

will be headed by managing director Alessandro De Maria. The agency will

initially be staffed by two other people. De Maria is expected to

recruit further consultants later in the year. Pianeta Communicazone

will specialise in hi-tech clients, but has not yet signed any up.

Paris-based Rumeur Publique has 15 staff and its clients include

software firms Lotus and Internet Security Systems and web site

developer Wcube.



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