BORDER LINES: PARIS: Shandwick wins Y2K work

Shandwick has been appointed on a French finance ministry project to raise awareness of the millennium bug among private and public sector companies. Shandwick will work with ad agency Hemisphere Droit, which is coordinating the account. The brief includes helping define key messages, media relations and ensuring the ministry’s message is conveyed at conferences and trade fairs. Shandwick will work on the account until the end of March, after which the ministry expects to appoint an advertising agency on a longer contract.

Shandwick has been appointed on a French finance ministry project

to raise awareness of the millennium bug among private and public sector

companies. Shandwick will work with ad agency Hemisphere Droit, which is

coordinating the account. The brief includes helping define key

messages, media relations and ensuring the ministry’s message is

conveyed at conferences and trade fairs. Shandwick will work on the

account until the end of March, after which the ministry expects to

appoint an advertising agency on a longer contract.



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