Indian technology consultancy Wipro Infotech has hired Fox Parrack
Fox to raise its brand awareness as it launches its services in Europe.
The business-to-business account carries fees of at least pounds 65,000
and was won following a three-way pitch against Arrow PR and Edelman PR
Fox Parrack Fox’s brief is to publicise Wipro’s services at a time when
the company aims to cash in on the shortage of IT consultants across
Fox Parrack Fox will use its affiliate agencies within n42, a
Europe-wide network of hi-tech agencies, to target trade magazines and
national business press.