BORDER LINES: LONDON: Wipro Infotech appoints agency

Indian technology consultancy Wipro Infotech has hired Fox Parrack Fox to raise its brand awareness as it launches its services in Europe. The business-to-business account carries fees of at least pounds 65,000 and was won following a three-way pitch against Arrow PR and Edelman PR Worldwide.

Indian technology consultancy Wipro Infotech has hired Fox Parrack

Fox to raise its brand awareness as it launches its services in Europe.

The business-to-business account carries fees of at least pounds 65,000

and was won following a three-way pitch against Arrow PR and Edelman PR

Worldwide.



Fox Parrack Fox’s brief is to publicise Wipro’s services at a time when

the company aims to cash in on the shortage of IT consultants across

Europe.



Fox Parrack Fox will use its affiliate agencies within n42, a

Europe-wide network of hi-tech agencies, to target trade magazines and

national business press.



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