PARIS: France’s state-owned national railway company, SNCF, is
seeking up to ten agencies to work on its nationwide PR campaigns next
year, accounts with a total annual budget of about pounds 700,000.
The firm tendered for agency support last month and expects to make the
appointments by the end of January.
Each selected agency will be briefed to conduct separate campaigns on a
project basis. The campaigns will be of varying length targeting
specific audiences - commuters, students and young people.
The campaigns will be run by different divisions within SNCF, including
its communications department, its mainline services division and its
regional railway division. The firm has not decided how many campaigns
it will run yet.
SNCF purchasing manager Jean-Serges Petrau is coordinating the
He said: ’We are seeking companies which will be able to provide us with
targeted communications plans.’ At present, SNCF employs nine agencies
on a similar basis for its campaigns. These are expected to repitch for
next year’s work.
SNCF carries 755,000 passengers a day on its mainline services and over
one million a day within the greater Paris region. Its network also
transports 351,000 tonnes of freight across France every day.