INTERNATIONAL: Regus hires Ecco in European push

BRUSSELS: UK company Regus, which supplies fully serviced offices, has appointed international PR network Ecco to raise awareness of its activities among European companies in six countries.

BRUSSELS: UK company Regus, which supplies fully serviced offices,

has appointed international PR network Ecco to raise awareness of its

activities among European companies in six countries.



The business-to-business, retainer-based account carries a six-figure

fee and was won after a competitive pitch.



The move ends the work Regus had commissioned last year with Infracom in

Paris, DLV in Amsterdam and 4C in Stockholm (PR Week, 3 April).



Members of Ecco will promote Regus in Belgium, France, Luxembourg, the

Netherlands, the UK and Sweden on an annual account.



London-based agency Kinross and Render is developing the PR strategy,

while Brussels-based agency Pyramid, which also serves as Ecco’s

headquarters, will coordinate the work.



As well as profile-raising activity, Ecco member agencies will help

promote the planned opening of 130 new Regus office centres worldwide

next year.



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