BRUSSELS: UK company Regus, which supplies fully serviced offices,
has appointed international PR network Ecco to raise awareness of its
activities among European companies in six countries.
The business-to-business, retainer-based account carries a six-figure
fee and was won after a competitive pitch.
The move ends the work Regus had commissioned last year with Infracom in
Paris, DLV in Amsterdam and 4C in Stockholm (PR Week, 3 April).
Members of Ecco will promote Regus in Belgium, France, Luxembourg, the
Netherlands, the UK and Sweden on an annual account.
London-based agency Kinross and Render is developing the PR strategy,
while Brussels-based agency Pyramid, which also serves as Ecco’s
headquarters, will coordinate the work.
As well as profile-raising activity, Ecco member agencies will help
promote the planned opening of 130 new Regus office centres worldwide