DUBLIN: The newly established Food Safety Authority of Ireland has
poached Bank of Ireland media relations manager Eilis O’Brien as its
communications, training and education head.
Set up in the aftermath of the UK’s BSE crisis two years ago, the
authority comes into being this month. It aims to minimise food-borne
illness in Ireland by education and early detection. While there was no
outbreak of BSE in Ireland, the scare did hit sales of beef
The task also includes ensuring that state-funded regional health boards
provide adequate food safety controls.
O’Brien started work this week. She will lead a team of 18, none of whom
has yet been recruited. Her brief is to help raise awareness of hygiene
throughout the food chain in a country which is heavily dependent on
Her work will include managing a permanent roadshow, as well as handling
corporate and consumer PR, along with staff training. She will report to
the agency’s chief executive, Patrick Wall.
O’Brien is leaving the Bank of Ireland after eight years. She worked
previously with Ireland’s state-run gas company, Bord Gais Eireann.
The board of the Food Safety Authority was established in 1996.
Financial, consumer and corporate communications have been handled by
Financial Corporate Communications on a retainer basis since 1996. That
work will continue.