INTERNATIONAL: Irish food agency poaches O’Brien as head of comms

DUBLIN: The newly established Food Safety Authority of Ireland has poached Bank of Ireland media relations manager Eilis O’Brien as its communications, training and education head.

DUBLIN: The newly established Food Safety Authority of Ireland has

poached Bank of Ireland media relations manager Eilis O’Brien as its

communications, training and education head.



Set up in the aftermath of the UK’s BSE crisis two years ago, the

authority comes into being this month. It aims to minimise food-borne

illness in Ireland by education and early detection. While there was no

outbreak of BSE in Ireland, the scare did hit sales of beef

products.



The task also includes ensuring that state-funded regional health boards

provide adequate food safety controls.



O’Brien started work this week. She will lead a team of 18, none of whom

has yet been recruited. Her brief is to help raise awareness of hygiene

throughout the food chain in a country which is heavily dependent on

agriculture.



Her work will include managing a permanent roadshow, as well as handling

corporate and consumer PR, along with staff training. She will report to

the agency’s chief executive, Patrick Wall.



O’Brien is leaving the Bank of Ireland after eight years. She worked

previously with Ireland’s state-run gas company, Bord Gais Eireann.



The board of the Food Safety Authority was established in 1996.

Financial, consumer and corporate communications have been handled by

Financial Corporate Communications on a retainer basis since 1996. That

work will continue.



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