Posted by Ben Matthews
14 September I often find it difficult to find ideas and inspiration for PR campaigns if you only read within the PR industry. It could be argued online PR is even harder to find inspiration, as ideas spread so quickly that by the time one campaign has used a tactic effectively it is instantly copied by several others to the point that it becomes almost worthless doing it yourself.
voice of the youth
Posted by Simon Collister
11 September The Voicebot is a project being developed by Sidekick and V, the youth volunteering organisation. It is a robot that allows young people to submit a message in 160 characters Twitter-stylee to the Voicebox website, which is then written out by the robot. From October the robot will be a central feature in the Houses of Parliament, allowing young people to have their voices heard in the corridors of power.
step by step relations
Posted by Simon Wakeman
11 September This sets out a model to effective social media relations in local government ... Step one: monitoring. Have a good understanding of the environment in which you're operating ... Step two: assessment. Now is the time to sit back and assess what has been said, by whom and how ... Step 3: action: It is time to think about the appropriate way to act.