INTERNATIONAL: BT Global undertakes pan-European review

LONDON: BT’s global division is reviewing its pan-European public affairs contract, currently held by European Public Policy Advisers.

LONDON: BT’s global division is reviewing its pan-European public

affairs contract, currently held by European Public Policy Advisers.



The contract covers eight European countries - Belgium, France, Germany,

Italy, the Netherlands, Spain, Sweden and Switzerland - but does not

include the UK.



BT Global is seeking an agency with affiliates or wholly owned offices

in all these countries. The new agency will begin work in April,

initially on a one-year contract, which is renewable for an extra three

years. The brief has not yet been determined.



EPPA’s present work covers both monitoring and strategic government

relations advice on a national level in the eight countries concerned.

The agency expects to repitch for the account. BT handles its

Brussels-based European lobbying in-house. The agency will report to BT

Global’s head of European public affairs, Linda Porter.



Porter said: ’We are looking for people who understand the importance of

communications in general to the future of Europe - not just

telecommunications themselves, but also converging technologies such as

broadcast and computing.



The agency will have good contacts with a wide range of opinion formers:

not just politicians but academics, industry and user groups and trade

unions.’



BT is present in each of the eight countries covered by the lobbying

brief via joint ventures, apart from Belgium, where it has its own

office.



Joint ventures include Cegetel in France, in which BT is a partner

alongside France’s Vivendi, Vodafone and German firm Mannesman.



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