LONDON: BT’s global division is reviewing its pan-European public
affairs contract, currently held by European Public Policy Advisers.
The contract covers eight European countries - Belgium, France, Germany,
Italy, the Netherlands, Spain, Sweden and Switzerland - but does not
include the UK.
BT Global is seeking an agency with affiliates or wholly owned offices
in all these countries. The new agency will begin work in April,
initially on a one-year contract, which is renewable for an extra three
years. The brief has not yet been determined.
EPPA’s present work covers both monitoring and strategic government
relations advice on a national level in the eight countries concerned.
The agency expects to repitch for the account. BT handles its
Brussels-based European lobbying in-house. The agency will report to BT
Global’s head of European public affairs, Linda Porter.
Porter said: ’We are looking for people who understand the importance of
communications in general to the future of Europe - not just
telecommunications themselves, but also converging technologies such as
broadcast and computing.
The agency will have good contacts with a wide range of opinion formers:
not just politicians but academics, industry and user groups and trade
BT is present in each of the eight countries covered by the lobbying
brief via joint ventures, apart from Belgium, where it has its own
Joint ventures include Cegetel in France, in which BT is a partner
alongside France’s Vivendi, Vodafone and German firm Mannesman.