Entertainment Capital Advisors, which launched this week, has been established to advise growth companies and firms looking to divest or acquire others in the entertainment sector.
The firm aims to raise between $500 and $1bn of capital for these companies over the next three years.
Cubitt's role will be to advise on comms strategy, the brand launch, media relations preparation and delivery in the national media and business and entertainment sectors. It will also work on stakeholder outreach, including the investment community.
The Cubitt team will be led by managing partner Simon Brocklebank-Fowler. The appointment followed a competitive pitch process.
The London-based firm has already received three client mandates, including advising on a $200m Middle Eastern fundraising, and a pre-IPO advisory role for a Hollywood/Asian joint venture production company.