Sports Council seeks PR chief

The English Sports Council has created a communications directorate and is seeking a director to improve its PR.

The English Sports Council has created a communications directorate

and is seeking a director to improve its PR.



The council is the Government’s representative for English sporting

issues and one of the ’good causes’ through which Lottery money is

channelled into sport.



To support the new director, the council is seeking a head of policy

promotion to oversee communications with Governmental and statutory

organisations, and a head of media affairs. The new director will be one

of 13 reporting to Sports Council chief executive Derek Casey. The

appointment will oversee the PR and press office as well as the

information and publication units. The three currently exist as entities

in their own right. The communications post will also be involved in the

development of council policies and how they can best be

communicated.



The appointment is expected to coincide with the launch of a new slogan,

Sport England. Casey said: ’This is aimed at bringing together the

existing strands of our communications. But it’s not so much about

promoting ourselves, it’s about promoting sport. And we must demonstrate

that the public’s money is being used as effectively as possible.’



The post of media affairs head is an upgrading of the existing job of

head of external affairs, held by Jonathan O’Neil. O’Neil is expected to

apply for the revamped post.



The policy promotion head role is a similar upgrade, but the incumbent

policy unit chief, Sally Hart, is likely to be reassigned as a result of

the move. Arthur Dye, head of the information unit, and Geraldine

Rogers, head of the publications unit, are not expected to be

affected.



The English Sports Council receives an annual Government grant of pounds

36.5 million plus another pounds 1.8 billion over the course of its

seven-year National Lottery licence, which is due to end in 2001.



Its PR efforts are presently focused around the mission statement of:

’more people involved in sport; more places to play sport; more medals

through higher standards of performance in sport’.



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