Towry Law, a leading firm of independent financial advisers, is
carrying out a review of its consumer and corporate PR requirements.
The firm drew up a list of ten agencies which it saw last month and is
about to invite four shortlisted agencies for a second pitch. Incumbent
agency First Financial, which is owned by Chime Communications, is on
The account, to which a single agency will be appointed, covers the UK
and, if the agency has international links, overseas markets as
Towry Law’s main requirement is for an agency to promote its services to
consumers. The brief includes an element of corporate and financial PR
work as well.
The selected agency will work on an annual contract and report to
recently appointed associate director of group marketing, Mike
Bowman said: ’We are going through a review process. First Financial has
done a very good job. One of the reasons for the review is to see
whether there are different or more interesting processes out there in
the PR world.’ He hopes to make an appointment by the end of this month.