Shandwick’s technology arm, Miller Shandwick, has won a six-figure
fee account to handle trade and consumer PR for computer equipment firm
Teleadapt Group in the UK, US, Hong Kong and Australia.
Teleadapt supplies equipment which enables laptop users to link up with
computer networks and access their e-mail. It was named as one of the
100 fastest growing UK companies in the annual Sunday Times/Virgin
Atlantic fast track survey last month.
Miller Shandwick won the work after an informal pitch. The firm’s London
office will coordinate the work under managing director Kristin
Syltevik, who will report to Teleadapt’s managing director, Gordon
Brown said: ’We particularly wish to address companies with large
travelling populations. Any mobile workforce is equipped with laptops
and those are the people we are looking for.’
He added that Miller Shandwick would also promote the firm within the
electronics industry, including manufacturers of PCs, modems and digital
TV set-top boxes.
Teleadapt used Harvard PR in the UK until last September. It did not
have agencies in Australia or Hong Kong and ended its relationship with
Brodeur in the US over a year ago.
The group has offices in all the countries the Miller Shandwick brief