Kimberly-Clark has just completed a six-month hunt for a new
director of corporate communications by poaching Lyn Mayes from BOC
Sarah Portway, who was the first person to take on the role when she
joined Kimberly-Clark in August 1996, is leaving to set up her own
She was previously head of UK PR at IBM.
Mayes starts work at the paper goods giant at the start of February. She
was previously marketing controller at the BOC subsidiary, which handles
warehousing and distribution for blue chip retailers such as Marks and
Spencer. BOC is Britain’s leading manufacturer of industrial gases.
’Lyn has worked in the consumer area and dealt with retailers,’ said
Kimberly-Clark personnel director Alan Goda. ’BOC is also a pan-European
organisation, and Lyn’s background in communications, business
development and strategy are very good qualities for the job with
Kimberly-Clark is best known for Huggies nappies and turns over more
than pounds 7 billion a year. The company’s headquarters are in Dallas,
Texas and Mayes will be the European arm of the central corporate
Mayes will handle media, corporate, investor, community and government
relations. She will have one assistant and the incumbent corporate PR
agency is Fleishman-Hillard.
The role is unaffected by December’s restructure when European marketing
was consolidated to fight competition.