CISCO, the body which represents the UK’s smaller quoted companies,
has appointed The Communication Group (TCG) to raise its profile in the
City and the financial media.
The agency won the five figure rolling contract in a three-way pitch
against Cardew and Co and Lehmann Communications. The incumbent,
Tavistock Communications, resigned after two years on the account in an
amicable parting of ways.
CISCO, whose president is former Chancellor Kenneth Clarke, now has
almost 250 members including both listed businesses and their advisers.
It lobbies the City, the UK Government - particularly in the run-up to
the budget - and Europe on issues affecting the liquidity of smaller
CISCO is campaigning to ensure that regulation of listed companies does
not place overcomplicated demands on smaller firms.
Brian Basham, the former financial PR consultant to British Airways who
now runs The Basham and Coyle Partnership, is currently head of CISCO’s
parliamentary affairs group. TCG will handle press relations.
’One of the challenges is to increase membership,’ said Sam Vallings, a
director of TCG’s financial division. ’If CISCO is perceived as
championing the cause of smaller companies, more will join.’
’This is about achieving a vibrant stock exchange in the UK,’ said CISCO
chairman Andrew Baker.