Fishburn Hedges has been dropped from McDonald’s PR roster, leaving
the fast food chain with no external corporate PR support. Fishburn
Hedges was originally hired in February 1997, but its monthly retainer
to promote employment initiatives, such as the McDonald’s scholarship
awards programme, concluded at the end of last year. McDonald’s retains
The Communication Group for public affairs, Luther Pendragon for media
relations and Countrywide Porter Novelli for consumer PR.