STOP PRESS: McDonald’s drops Fishburn Hedges

Fishburn Hedges has been dropped from McDonald’s PR roster, leaving the fast food chain with no external corporate PR support. Fishburn Hedges was originally hired in February 1997, but its monthly retainer to promote employment initiatives, such as the McDonald’s scholarship awards programme, concluded at the end of last year. McDonald’s retains The Communication Group for public affairs, Luther Pendragon for media relations and Countrywide Porter Novelli for consumer PR.

Fishburn Hedges has been dropped from McDonald’s PR roster, leaving

the fast food chain with no external corporate PR support. Fishburn

Hedges was originally hired in February 1997, but its monthly retainer

to promote employment initiatives, such as the McDonald’s scholarship

awards programme, concluded at the end of last year. McDonald’s retains

The Communication Group for public affairs, Luther Pendragon for media

relations and Countrywide Porter Novelli for consumer PR.



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