Newcastle-based former building society Northern Rock has appointed
Finsbury to handle its City and financial services PR. Finsbury pitched
against Brunswick, Citigate, Bell Pottinger Financial and incumbent
Ludgate (PR Week, 23 October). Northern Rock, the UK’s tenth largest
retail bank, faced criticism last year over claims it gave insufficient
notice of changes to its rates. Finsbury will promote Northern Rock’s
performance to the City.