Hasbro puts its corporate PR account up for tender

Toy manufacturer Hasbro is on the hunt for an agency to handle UK corporate communications and expects to have a shortlist by the end of January.

Toy manufacturer Hasbro is on the hunt for an agency to handle UK

corporate communications and expects to have a shortlist by the end of

January.



The SPA Way, which this month changed its name from the SPA Partnership,

held the account previously. The agency lost its corporate brief when

Hasbro’s former UK managing director Bryan Ellis became deputy general

manager, Europe in December 1997. SPA is on a small retainer to handle

crisis PR.



The US giant, which turned over pounds 1.9 billion in 1997, is extending

its traditional base. Last year, it acquired two electronic games and

toy manufacturers, Tiger Electronics and Galoob Toys.



Hasbro has also reorganised its UK PR department. Former PR manager

Sarah Mooney takes on the new position of corporate communications

manager.



Keeley-Ann Stent, Mooney’s colleague, has been promoted from PR account

manager to PR manager.



UK marketing director Sharon Carter said: ’As the company expands into

the wider family leisure and entertainment market we see clear

advantages in separating the corporate communications and brand-led PR

role.’



Hasbro is also looking for an agency to replace Mark Borkowski Press and

PR on the relaunch of Action Man (PR Week, 11 December).



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