Talk Radio has poached EastEnders publicity officer Ruth Settle
from the BBC to be its new PR director.
Before joining the soap opera, Settle worked for entertainment cable
channel Live TV, which was then headed by current Talk Radio chairman
and chief executive Kelvin MacKenzie.
Settle joins in February and will report directly to MacKenzie. Her
remit includes all aspects of Talk’s PR, including programme and
corporate PR and an element of personal PR for MacKenzie.
Her role was previously handled by agency the Media Foundry, whose
account director Alison Halstead was seconded to Talk Radio and ran the
channel’s press operation. The agency’s contract with talk is about to
McKenzie said: ’Ruth is a talented communicator. She’ll be responsible
for raising the profile of Talk Radio, our new programming and
After successfully dealing with the Mitchell brothers, she won’t have
any problems with me.’
Settle has worked for the BBC for six months, reporting to BBC drama
senior publicity officer Alan Ayres.
A consortium headed by McKenzie successfully acquired Talk Radio last
autumn from its previous owner, Luxembourg-based radio company
Talk Radio retains Shandwick Financial.