CAMPAIGNS: BT boxes clever with payphones - Rebranding

There are more than 137,000 BT payphones in the UK. PR activity for this division of BT had been carried out on an ad hoc basis using a roster of agencies. In June this year BT Payphones decided to make PR more cohesive and invited agencies to pitch. Both Band and Brown and QBO identified ’the Street’ as an appropriate campaign theme, prompting BT to give both agencies a slice of the business.