BORDER LINES: DE LIER - Adequaat is pick of crop for Greenery

Dutch horticulture PR agency Adequaat Communicatie-adviseurs, formerly HPR/Horticom, has been hired by fruit and vegetable sales company The Greenery International to run a communications programme targeting its 13,000 members. The Greenery sells produce to grocery stores on behalf of growers. Adequaat was bought out by its managing director Jaap Hoogendoorn last month, from publishing company Reed Elsevier.