Hughes Olivetti Telecom, a German-based satellite communications
firm, has appointed Fox Parrack Fox (FPF) to lead its pounds 100,000
European PR account, previously handled by Edelman Europe. FPF will
develop media strategy and a series of educational events which will be
implemented by Tri-Media in Germany and Gunpowder in Italy. FPF itself
will work locally in the UK. Hughes Olivetti supplies satellite link-ups
for business users including Volkswagen, which uses Hughes’ systems to
distribute information across 3,500 dealerships.
