International: Briat-Holger will head EutelSat PR

EutelSat, the Paris-based organisation which arranges satellite time for broadcasters, has hired its first head of PR.

EutelSat, the Paris-based organisation which arranges satellite

time for broadcasters, has hired its first head of PR.



Catherine Briat-Holger has been hired from agency Gavin Anderson to

publicise the group’s activities to the broadcasters it sells space to.

She is also responsible for liaising with manufacturers and retailers of

satellite dishes.



’The advent of digital technology is leading to far greater demand for

satellite services,’ said Briat-Holger.



EutelSat is a public body, jointly owned by 45 countries in Europe, the

Middle East and Africa. It is due to be privatised within the next five

years.



The principal broadcast users of satellite time in Europe are in the UK,

France, Germany, Italy and the Netherlands.



Briat-Holger worked as a director at Gavin Anderson Paris for a year

before joining EutelSat. Previously she had spent six years with

Burson-Marsteller’s Paris office.



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