International: Impress hires WMC for European PR strategy

Amsterdam-based metal packaging firm Impress has appointed WMC Communications as its strategic PR consultancy throughout Europe.

Amsterdam-based metal packaging firm Impress has appointed WMC

Communications as its strategic PR consultancy throughout Europe.



WMC, David Wynne-Morgan’s London-based consultancy, will work on all

aspects of internal and external relations as Impress, which is

currently ranked as Europe’s number two metal packager, behind Metalbox,

is planning to challenge for world leadership during the next two

years.



The account will be handled by WMC managing director Tracey Camilleri

who will work directly with Impress’ French chief executive Dominique

Damon.



WMC will focus on Impress’ key markets in Germany, Italy, Netherlands,

France and the UK.



Impress was formed in May last year, following a buy-out of French

metals group Pechiney and its German rival Schmalbach-Lubeca. The deal

was financed by venture capitalist Doughty Hanson, which now owns 55 per

cent of Impress.



Pechiney and Schmalbach-Lubeca each hold a 20 per cent stake in the new

company.



The level of Impress’ profile among the business community and the wider

public is particularly important, given that the firm’s track record

would indicate the likelihood that Doughty Hanson will want to float the

company in the near future to make a return on its investment.



Doughty Hanson, set up in 1995, aims to float companies in which it

invests after three to five years.



Impress has factories spread across 12 countries, employs 7,850 staff

and has a turnover of pounds 760 million. WMC chairman Wynne-Morgan

said: ’This is a very significant account and exactly the kind of

business we were set up to handle.’



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