Britvic puts faith in Blak for Tango and Red Card PR

Britvic Soft Drinks has appointed media and art PR specialist The Blak Agency to handle consumer PR for its Tango and Red Card drinks.

Britvic Soft Drinks has appointed media and art PR specialist The

Blak Agency to handle consumer PR for its Tango and Red Card drinks.



The agency, founded two years ago by former Lynne Franks account

director Beverley Luckings, was awarded the high profile brands earlier

this week.



Freud Communications, the incumbent agency on Tango, did not repitch for

the business. This is the first time that Britvic has invested in agency

support for its Red Card brand.



Blak’s PR campaign for the brand is likely to attempt to widen its

appeal beyond football fans to link it with all sports.



Luckings said that, despite Tango’s PR being closely linked to its

advertising in the past. ’there is potential for a stand-alone PR

campaign which still encapsulates all the irreverance and humour of the

brand’.



The Blak Agency also handles public relations for Dazed and Confused and

Sleaze Nation magazines, as well as projects for the Barbican, the Royal

College of Art and Absolut Vodka.



Luckings worked on the launch of soft drink Snapple while at Jackie

Cooper PR.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in