Braun

Electrical goods brand Braun has appointed Cohn and Wolfe to handle the PR surrounding its sponsorship of the 1998 World Cup, featuring England captain Alan Shearer. The agency previously handled a one-off project to announce the links with Shearer, for which it was shortlisted for a PR Week Award. The campaign will aim to exploit the lifestyle press’ interest in sport to reach a wider audience. Green Moon continue handle Braun’s trade PR.

by JULIETTE GARSIDE

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