Electrical goods brand Braun has appointed Cohn and Wolfe to handle
the PR surrounding its sponsorship of the 1998 World Cup, featuring
England captain Alan Shearer. The agency previously handled a one-off
project to announce the links with Shearer, for which it was shortlisted
for a PR Week Award. The campaign will aim to exploit the lifestyle
press’ interest in sport to reach a wider audience. Green Moon continue
handle Braun’s trade PR.