Logica opts for Ludgate’s City skills

Logica, the UK’s largest IT consultancy firm, has appointed Ludgate Communications as its first retained agency to sharpen its profile in the City.

Logica, the UK’s largest IT consultancy firm, has appointed Ludgate

Communications as its first retained agency to sharpen its profile in

the City.



The IT company plans to acquire a number of technology firms in the next

year, amid increasing competition from rival consultants.



Ludgate’s appointment comes 15 months after Logica appointed Brunswick

to advise on financial PR on a project basis (PR Week, 26 July

1996).



Explaining the reason for the switch, Tarquin Henderson, head of

corporate communications at Logica, said: ’At the time Brunswick looked

the strongest but Ludgate also pitched and kept in touch with us. They

showed a good understanding of what Logica wants.’



Ludgate worked on a project for Logica last July, on its acquisition of

Irish telecommunications software group Aldiscon. Henderson says he was

impressed by the account team of Ludgate directors Reg Hoare and Mike

Tate.



Logica does not use any other external PR advisers. Its 11-strong

corporate communications department will continue to handle

non-financial press activity and corporate communications.



Logica provides IT consultancy across all industrial sectors,

concentrating on integration and maintenance of custom-built software

and hardware.



Its pre-tax profits for the year ending 30 June were pounds 28.1 million

on a turnover of pounds 338.5 million. Its customers include Barclays

Bank, BT, and Shell.



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