STOP PRESS: Training for crisis management

Eighty per cent of PR consultancy work is handled on a long term contract, according to a survey by Marketing. But 37.5 per cent of the consultancies surveyed described a trend towards reduced retainers topped up by project fees. Over two-thirds of agencies said they had encountered clients proposing a payment by results arrangements and 32 per cent said they had worked with clients on this basis.

Eighty per cent of PR consultancy work is handled on a long term

contract, according to a survey by Marketing. But 37.5 per cent of the

consultancies surveyed described a trend towards reduced retainers

topped up by project fees. Over two-thirds of agencies said they had

encountered clients proposing a payment by results arrangements and 32

per cent said they had worked with clients on this basis.



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