Eighty per cent of PR consultancy work is handled on a long term contract, according to a survey by Marketing. But 37.5 per cent of the consultancies surveyed described a trend towards reduced retainers topped up by project fees. Over two-thirds of agencies said they had encountered clients proposing a payment by results arrangements and 32 per cent said they had worked with clients on this basis.
Eighty per cent of PR consultancy work is handled on a long term
contract, according to a survey by Marketing. But 37.5 per cent of the
consultancies surveyed described a trend towards reduced retainers
topped up by project fees. Over two-thirds of agencies said they had
encountered clients proposing a payment by results arrangements and 32
per cent said they had worked with clients on this basis.
