Lowe Bell tipped to handle brief on KPMG merger

KPMG is believed to have given Lowe Bell a brief to advise on its proposed merger with rival ’big six’ firm Ernst and Young, as part of the agency’s ongoing corporate relationship with the firm.

KPMG is believed to have given Lowe Bell a brief to advise on its

proposed merger with rival ’big six’ firm Ernst and Young, as part of

the agency’s ongoing corporate relationship with the firm.



Ernst and Young is not using any external PR agency for the deal; its

London press office handles UK PR.



Lowe Bell also handles financial PR for KPMG but recently lost the UK

government affairs account to Lawson Lucas Mendelsohn.



For the Ernst and Young deal to go ahead, the accountancy and management

consultancy group needs to gain approval from its partners and from

European regulators. It will also be lobbying DG IV, the European

Commission directorate governing competition policy.



Should the merger go ahead the new group will become the world’s largest

accountancy firm, knocking Coopers and Lybrand/Price Waterhouse into

second and Andersen Worldwide into third place.



KPMG is the larger of the two firms, employing 6,800 partners worldwide

compared with 6,000 for Ernst and Young. Following the merger joint UK

revenue would be pounds 1.25 billion.



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