Credit Suisse Asset Management is seeking a global head of PR to be
based in London. The post is a new one, created to improve Credit
Suisse’s relations with world markets and financial journalists.
Credit Suisse Asset Management, which manages large institutional fund
accounts, has no communications department based in London and no
retained PR agency. Press relations are handled from Credit Suisse’s
headquarters in Zurich.
The move to appoint a global head of PR and step up its communications
activity puts Credit Suisse in line with other asset management
The asset management division is part of Credit Suisse First Boston
(CSFB), the investment banking arm of the Swiss bank. CSFB was created
in 1978 following a joint venture between Credit Suisse and US
investment bank First Boston. Its main offices are in London and
The appointment of a global PR director comes as the Credit Suisse Group
becomes an increasingly important world player in both asset management
and corporate banking.
In August Credit Suisse announced a merger with Swiss insurer Winterthur
and CSFB is currently tipped to buy Barclays’ investment bank BZW. The
two management teams are reported to be involved in prolonged
discussions over a price for BZW.