Those waiting to hear who would succeed Alan Preece as
communications director at the University of East Anglia will be glad to
hear that an appointment has finally been made. After months of
consideration the University has decided to appoint, er, Alan
Preece left East Anglia earlier this year to join brewer
Carlsberg-Tetley as its PR chief (PR Week, 20 March). But he spent only
two months in the job and has now returned to his old employer.
Sources close to Carlsberg-Tetley suggest that when Preece arrived for
work in May he discovered that PR at the brewery was structured in a way
he did not feel comfortable with - namely that each brand director has
lead responsibility in their area for PR, leaving very little control in
the hands of the PR chief. And the brewery’s agency, Scope Ketchum,
reports to the board directors when working in their areas.
Preece is very positive about his return to East Anglia. Not only has
the University taken steps to strengthen its communications during his
absence but he will also get to see more of his wife, who is a lecturer