US-based computer components manufacturer National Semiconductor
has consolidated its PR in France and Germany following its takeover of
microprocessor manufacturer Cyrix last November. In France, the company
has selected Cyrix’s former PR agency, Actual Communication, over
National Semiconductor’s agency, SRRP, and in Germany the company
retains its existing agency, PR and Elektronik, over Cyrix’s agency,
Interprom. The two agencies will handle media relations.