Financial services giant GE Capital has approached agencies in
Japan with a view to hiring help with consumer and corporate PR. The
company - part of US-based General Electric - is in negotiations to buy
Japan’s fifth-largest consumer credit company, Lake. GE Capital already
has Japanese operations providing consumer loans, car hire and life and
It is looking to hire an agency, on a project or retainer basis, to
handle consumer, and possibly corporate, PR. The company currently
retains Hill and Knowlton in Japan for corporate PR.