PRAGUE: The European Commission is close to appointing an agency to
handle a pounds 350,000-budget PR programme ahead of the Czech
Republic’s proposed admission to the Union.
The commission is believed to have received submissions from 30 agencies
and has reduced this to six with second-round presentations
Despite the PR focus of the tender it is thought that several management
consultancy firms are bidding for the business, although Czech PR firm
Eklektik Communications is also pitching in partnership with Danish
consulting company Kampsax.
The appointed agency will undertake so-called ’pre-accession’ work -
monitoring public opinion toward any admission to the European Union and
then developing a campaign to address issues of concern within the
The Czech Republic is expected to join the EU at some point during the
The communications work will be co-ordinated by the EU in Brussels and
the Czech Ministry of Foreign Affairs in Prague. The second stage of the
selection process has been held back in light of the recent general
election in the Czech Republic, which resulted in the election of a new
centre-left government, led by prime minister Milos Zeman.
Earlier this month the commission published an official communication
stating that it was to enter into negotiations with the Czech Republic
over accession to the Union. The emergence of the Social Democrats as
the largest party in the country is not likely to hinder its accession
as the party supports it.