The Royal Bank of Scotland has appointed Safeway’s public affairs
manager Cameron Walker as its first corporate PR manager in
Edinburgh-based Walker will report to RBS’ director of corporate affairs
Stewart Prosser who is based in London. His appointment means that
Prosser’s team is now five-strong and he is seeking to further
strengthen it outside London with the appointment of a PR manager for
the North of England.
Prosser’s team handles communications for the corporate and
institutional side of the bank. Communications for the retail division
are handled by a separate Scottish-based team.
Explaining Walker’s appointment Prosser said: ’We have a well known
brand which has more of a retail reputation. We are trying to make sure
we are also known as a corporate bank and are ensuring the story is told
RBS is the leading bank in Scotland in handling large corporate clients
and is seeking to maintain this position.
Walker’s remit at the bank will cover media relations, internal
communications, and event management. Walker has considerable corporate
affairs experience having worked for two years at Safeway and previously
for breweries Bass and Scottish and Newcastle. He spent eight years at
RBS’ corporate and institutional banking side contributed around half of
its group profits of pounds 411 million for the six months ending 31