The Industrial Development Board for Northern Ireland is seeking
external PR support to handle an 11-day tour of the United States aimed
at attracting investment to the region.
The tour, which is due to take place in October, was announced by Gordon
Brown on a recent visit to Belfast when he unveiled a pounds 315 million
economic aid package for the region. Both the Chancellor and secretary
of state for Northern Ireland Mo Mowlam will be involved in the US
The Industrial Development Board is looking for PR support on a project
basis to help with co-ordination and organisation in the run-up to, and
during the trip itself. It is likely that an agency will be asked to
handle UK and US press.
The US tour will be the first of its kind, and comes in the wake of a
renewed optimism in the region following the announcement of the
Northern Ireland peace agreement and new government with the
establishment of a Northern Ireland assembly.
The Industrial Development Board is a government agency with 350 staff
working to promote inward investment and the growth of local and foreign
businesses in Northern Ireland. An announcement is expected within the
next week as to which PR agency will handle the US tour.