Recently, our paid-for weekly (Staffordshire Newsletter) published prominent articles praising the work the council was doing to help the wives of Ghurkha soldiers achieve qualifications and an editorial telling its readers they should be 'proud' of their new local authority-run leisure centre. The local daily (Stafford Express & Star) even ran a positive page lead, along with picture, of our 'public-spirited' civil enforcement officers (traffic wardens) after they received a complimentary letter from a member of the public.
Neither paper is known as a local-authority sympathiser and they regularly print the traditional council-bashing stories. But, unlike Hilton's experience, good news can be news after all - at least to the local journalist.
Will Conaghan, press and PR officer, Stafford Borough Council.