The agency has been briefed to maximise sponsorship for Visitbirmingham.com. The tourism body became a sponsor of Birmingham City and Aston Villa football clubs for the 2008-09 season. It was the first time the rival clubs had been involved in a joint initiative.
Hatch's work will start this month to coincide with the 2009-10 Premier League season.
The 12-month campaign will optimise the sponsorship, focusing on promoting the city of Birmingham and driving positive perceptions and increased visitors to the city.
Marketing Birmingham's marketing director Dave Hodgson said: 'The two football clubs are an essential part of Birmingham's image and reputation.
'By working closely with the clubs we feel we can boost the city's tourism and promote Birmingham as the fantastic destination it is.'